Words Start Revolutions

By Jonathan Massey – 


Mottos and Mantras

“As we see in the Black Book, mottos and mantras are a key part of the roadmap to the All Blacks’ mindset. These linguistic heuristics go straight to the heart of the belief system, becoming shorthand for the standards and behaviors that are expected. Likewise, the spirit of Apple is captured in the language around the Cupertino campus in California:


  • Stay Hungry. Stay Foolish.
  • Why Join the Navy when you can be a Pirate?
  • Insanely Great
  • Think Different
  • ‘Click. Boom. Amazing!’


Even the address of the corporate headquarters is infused with the Apple spirit:

  • One Infinite Loop


Similarly, the spirit of the Marines is captured in their mottos and mantras:


  • Once a Marine, Always a Marine
  • Ductus Exemplo – Lead by Example
  • Doing the Right Thing
  • Held to a Higher Standard
  • First to Fight
  • Whatever the Nation Asks
  • Semper Fidelis – Always Faithful


Common to all these elite teams and organizations, the use of smart, sharp, easily recognized and understood code-phrases are to define and declare their essential spirit. This is not empty sloganeering. When done properly, this kind of compressed thinking in a sentence is one of the leader’s most powerful tools. It aligns companies, countries, and cultures behind their distilled essence.

Think about the best corporate slogans:


  • Just Do It
  • Nothing is Impossible
  • Impossible is Nothing
  • The Power of Dreams
  • Think
  • Invent


They capture character in a sentence, change minds with a turn of phrase, and distill essence into a few words. The best teams – All Blacks, Apple, Marines, Nike, Honda, Adidas – harness the power of these mottos and mantras to reflect, remind, reinforce, and reinvigorate their ethos, every day.

The wise leader would do well to follow.

Words start revolutions.”


—James Kerr, Legacy


At the Texas Baseball Ranch® we have several mantras that have existed throughout the years:


  • The only easy day was yesterday.
  • If you want something you’ve never had, you must be willing to do something you’ve never done.
  • What are you willing to sacrifice for what you want to become?
  • If you do what everybody else does, you’ll get what everyone else gets.



However, my favorite of all time is simply… Be Uncommon.  It resonated with me so much that once I heard it, I wrote it on my cleats and under my hat for the rest of my career.


What does it mean to “be uncommon”? I was throwing 68mph at 15 years old with a dream to throw 90mph. How was I going to get there? I had to do things that others didn’t do. I had to work harder, train harder, and have a different mindset than everyone else. I had to go against what was common and I had to be uncommon.


Being uncommon was my mantra but that does not mean it has to be yours (though I would highly encourage you to establish one). What is something that means so much to you that it breathes life into you? That’s what the mantra “Be Uncommon” did for me.


I challenge you this: find a mantra that makes you stand out from everyone else, work harder than everyone else, and achieve more than anyone else. Have your mantra be the first thing you think of in the morning and what you think when you step out onto the field. By finding your mantra and committing yourself to it, you can achieve more than you ever thought possible.




Important TBR Updates


  • One of the things we do exceptionally well with our Extended Stay Summer Program at The Texas Baseball Ranch is to help young men map out a plan for progress and help them to stay on track.  If you or someone you know would like to join us at The Ranch this summer, please check out the program at www.TexasBaseballRanch.com/events.  There is an early bird discount that ends on April 16th.



  • Athletes continue to be excited our “Ranch Remote” training. It’s a program for people that would still like to get access to, and ongoing instruction from, the TBR staff but prefer to avoid travel due to the virus or other limitations. Click here to get more information on this NEW, hyper-personalized training option. Space is limited in this program and we only have a few spots open currently so if you’re interested, don’t delay.


Please call (936) 588-6762 or email us: info@texasbaseballranch.com
for more details or to sign up for any of these options.

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