It’s One Thing to Know

By: Jill Wolforth


Recently, I have witnessed something that I’m finding to be epidemic.  Yes, I realize that’s a heavy word, but I do want to make it a big deal.


It’s this, knowing what needs to be done versus actually doing it.


This distinction is critical for success at ANYTHING!


Let me give you three examples:


1.     I want to get stronger and I know in order to do so I must do some type of strength training (pushups, lifting, kettle bells, etc.), so many days a week, for a specific period of time.  Yet, I don’t do it.


2.     I want to lose weight and I know in order to do so I need to monitor my diet and/or exercise.  Yet, I don’t do it.


3.     I want to get good grades and in order to do so I know I need to attend class, take notes, complete and turn in assignments and spend a certain amount of time studying.  Yet, I don’t do it.


I know very well what it takes to accomplish all those things but I don’t apply what I know.


And it gets worse.  Many people continue to learn and thus know more. (i.e. a business person at seminars, a baseball player at camps, a coach at a clinic, etc.) and then rather than applying what they’ve learned, in other words what they know, they go to another event (seminar, camp, clinic).


I confess.  I’m guilty.  I’ve been down this path myself.  Why?  Well, it’s much easier.  Plus, I can feel good about doing something (learning) and I can sound knowledgeable when I talk about the specific topic.


On the other hand, the application of what I know is work.  It’s the grind and it’s not nearly as appealing. Yet, it’s the most important, and ultimately, it’s what separates us from our competition.


I have a saying hanging in my home office to serve as a reminder:



It could also probably read, “Action NOT Analysis!”. I can learn more and more and more. I can think about what I know and all the ways it could be used, but until I act on it, until I apply it, it really is of little value.


So, this week I leave you by reminding you that knowing what to do is only HALF of the equation. The second, and ultimately the more important part, is doing it!



**Have you thought about coming to the Ranch?  Have you researched and looked at the website?  Now’s the time to quit thinking about it and take action. Go to and sign up for one of our summer events.  You’ll be glad you did.

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